Why having both a male and female mascot makes sense

Your Fans Aren’t Only Men

Every organizations aim to maximize its global outreach, whether it is a sport team, corporate, school, or agency. To reach the widest possible spectrum of audiences, it is crucial that your organization includes all its actual and potential fans. A genderless mascot costume can be very complicated to design, so opting for both a male and a female character is an excellent solution. It can also show that your product or service is accessible to everyone.

Reference Project Male and Female Mascot VIA Made by Promo Bears