Why having both a male and female mascot makes sense
Your Fans Aren’t Only Men
Every organization aims to maximize its global outreach, whether it is a sports team, corporate, school, or agency. To reach the broadest possible spectrum of audiences, it is crucial that your organization includes all its actual and potential fans. A genderless mascot costume can be very complicated to design, so opting for both a male and a female character is an excellent solution. It can also show that your product or service is accessible to everyone.