A Promo Bears Mascot For Bridgestone and The German Traffic Authority
Bridgestone partnered up with the German traffic authority to create the perfect mascot for their campaign
Case Study
A Mascot & Plush Toys For A Campaign
Bridgestone and the German Traffic Authority partnered up to create a beautiful mascot and plush toys for their campaign. The mascot is used to encourage learning about traffic rules and laws with the motto “Safe To School”! Moreover, according to the Head of Marketing and Communications at Bridgestone, a mascot for this type of campaign with little children is simply necessary. As a result, they have noticed great success in different cities in Germany.
Plush Toy Design
About The Project | The Design
After requesting a quote, Bridgestone received a concept illustration of a possible mascot. Our designers tried to match the wishes of the client until they were 100% satisfied. To continue, revisions were made which led to the final concept artwork being ready and Lenni the mascot could be produced. Our production team started to work and ensured the best quality for their mascot. Once the final design was approved, Lenni was officially brought to life and ready to perform during the campaign! In addition to the mascot and to enhance Lenni’s awareness, Bridgestone decided to purchase plush toys as well. This way, children could take Lenni home and remember the day they spent with the character.
Mascot Design
The Opinion About Lenni
We love to work with excited clients and deliver the best quality product to fully satisfy their needs and wishes!
“We would like to thank Promo Bears for the great cooperation. The design team of Promo Bears did a great job in creating our Lenni the Kangaroo. We also ordered a mascot costume, mascot illustrations, custom plush toys and merchandise. All products are of high quality and the process was very convenient. Our mascot made a huge contribution to the success of the campaign. We are very satisfied and would recommend Promo Bears as your mascot partner!“
