Custom Plush Toys for Yeti Klima GmbH

How custom plush toys brought Yeti Klima’s mascot to life online and off

Custom plush toy Yeti

Project Overview

About Yeti Klima GmbH

Founded in 2007 and headquartered in Mönchengladbach, Germany, Yeti Klima GmbH is a specialist in cooling, air conditioning, and ventilation technology, serving commercial and industrial clients including offices, hotels, retail spaces, and data centres. Now a team of around 45 people, the company has built its brand identity around a friendly Yeti character — a fitting mascot for a business whose entire expertise revolves around cold.

Over the years, “our YETI” has become a familiar face at local events, from the Schützenfest in Hochneukirch to the company’s own YETI-CUP, and a recurring character across Yeti Klima’s social media videos. Custom plush toys gave that same character a second life: something people could take home, place on a desk, or feature in a short video clip, rather than only meeting the mascot in person at an event.

About The Project | The Product: Custom Plush Toy

Product type Custom plush toy
Character Yeti Klima mascot (Yeti)
Colour White fur with light blue skin and hands
Use case Brand merchandise, event giveaway, recurring character in Yeti Klima’s online video content
Features Embroidered facial features, branded YETI-Klima t-shirt with mountain logo, woven label with company URL
Material Soft plush fabric
Yeti Klima custom plush toy — branded cuddly Yeti mascot made by Promo Bears

The Challenge: turning an existing mascot into cuddly plush toys

Yeti Klima’s Yeti character already had a strong presence as a walking mascot costume at trade shows, local festivals, and company-branded events like the annual YETI-CUP. But a costume can only be in one place at a time — it can’t sit on an office desk, ride home with a customer, or appear in a short video clip shared online. The brief called for plush toys that stayed completely true to the existing character: the same friendly face, the same light blue skin tone, the same white fur, and the same branded t-shirt with the company’s mountain logo.

The challenge went beyond faithful reproduction, though. Yeti Klima wanted a cuddly toy that could genuinely extend the mascot’s reach into everyday life and online content, something people would actually want to keep and share, not a generic giveaway that ends up in a drawer.

Find more information on our Custom Plush Toys page

Custom plush toy design for Yeti Klima

The Solution:
plush toys matched exactly to Yeti Klima’s mascot

  • Step 1: Design

    Every Promo Bears plush toy begins with a design phase. Because Yeti Klima already had an established mascot, the Promo Bears team worked from the existing character reference and colour palette, matching proportions, facial expression, and branding details so the finished cuddly toy would be immediately recognisable as the same Yeti people already knew from events and videos.

  • Step 2: Design approval

    Before any physical sample was produced, Yeti Klima reviewed and approved the full design. This step confirmed the exact colourway, the facial embroidery, the branded t-shirt with the mountain logo, and the woven label carrying the company’s website address. No production began until the design was signed off.

  • Step 3: Prototype approval

    Once the design was approved, Promo Bears produced a physical prototype for Yeti Klima to review in person, checking fabric feel, stitching quality, and colour accuracy against the original mascot costume, ensuring the plush toy stood up next to it as a true miniature version of the brand’s character.

  • Step 4: Production

    With the prototype approved, the plush toy entered full production. Promo Bears managed the entire manufacturing run, ensuring every unit matched the approved prototype in material quality, colour, and finishing across the full order.

  • Step 5: Delivery

    Completed plush toys were quality-checked and delivered to Yeti Klima GmbH, ready to be handed out at events, given as gifts, and featured in the company’s own social media content.

The finished product:
the Yeti Klima plush toy in detail

Character design

The finished plush toy takes the form of the friendly Yeti Klima mascot: a white-furred, light blue-skinned character with embroidered eyes, a warm open-mouthed smile, and softly rounded paws and feet. The figure wears a branded blue t-shirt printed with Yeti Klima’s mountain logo, a direct match to the company’s mascot costume and its own online video appearances.

Branding and logo placement

The mountain logo is embroidered directly onto the plush toy’s branded t-shirt, and a woven label carries the company’s website address, an important consideration for high-quality cuddly toys that are meant to be handled, hugged, and passed around repeatedly rather than displayed once and put away.

Read everything you need to know about custom made plush toys in our Ultimate Guide to Plush Toys.

Example of how Yeti Klima uses their custom plush toy online

Example of how Yeti Klima uses their custom plush toy online
Credits: Instagram

Key Takeaways

A mascot doesn’t have to stay in one format

Yeti Klima’s approach shows how a single character concept can be built out as both a full mascot costume and a set of plush toys, each serving a different purpose without competing with each other.

Plush toys extend a mascot’s reach into everyday life and online content

A walking mascot only exists at the event it attends. Plush toys travel home with people, sit on desks, and appear naturally in the kind of casual video content that performs well on social media, exactly what Yeti Klima has leaned into with their online videos.

Faithful translation matters more than reinvention

When a brand already has an established mascot, the goal for high-quality cuddly toys isn’t to redesign the character, it’s to translate the existing design faithfully into plush form, keeping colours, proportions, and branding consistent.

Technical B2B brands benefit from approachable characters

For an industry as technical as cooling and climate technology, a friendly mascot and the corporate plush toys built around it give a company like Yeti Klima a way to be memorable and personable in a market that’s otherwise fairly impersonal.

Work with Promo Bears on your own custom plush toys

If your brand already has a mascot waiting to be made real, or you’re exploring plush toys to extend its reach online and at events, we’d love to talk. Every plush toy we make is fully custom. No shortcuts. No compromises. Just well-made, branded plush toys built exactly to your brief.