Inflatable mascot trade show success
How an innovative tech company generated 450 high-quality leads with one trade show visit
Case Study
Infotopics | Apps for Tableau and the pink T-Rex mascot
For many B2B companies that focus on providing custom solutions for specialized cooperations, industry trade shows provide a great source of high-quality leads. At the same time, the very competitive environment for the attention of visitors can be a challenge. A solid strategy and effective tactics are the key factors in making your exhibition a success. A large inflatable T-Rex mascot made all the difference for Infotopics | Apps for Tableau at the Tableau Conference 2023 in Las Vegas.
About Infotopics | Apps for Tableau
As a global leader in developing extension and custom solutions for Salesforces popular data-analytics tool Tableau, Infotopics | Apps for Tableau serves large organizations including Facebook, Sony and Pfizer. The team around founder Merlijn Buit and CEO Richard van Wijk quickly identified trade shows as a key success factor for their company growth and quality lead generation.
If you want to learn more about Infotopics | Apps for Tableau, have a look at their website here.
The challenge – Grabbing visitors attention
For 2023 Infotopics | Apps for Tableau decided to join and sponsor the large Tableau Conference in Las Vegas. With a high investment in exhibition space, travel costs and a large team on location they had to come up with a way to grab the attention of as many potential clients as possible.
The solution – Bringing the brand mascot to life
The pink T-Rex Vizzy plays a crucial role in Infotopics | Apps for Tableau’s branding and appears digitally on their website, in product videos as well as their social media channels. The team was convinced that a large, pink dinosaur mascot at the trade show would grab the attention of many visitors and could serve as an icebreaker to start a conversation with their potential customers.
How Promo Bears delivered the right mascot costume for Infotopics | Apps for Tableau needs
Infotopics | Apps for Tableau reached out to Promo Bears to discuss the possibility of bringing their existing brand mascot to life. The T-Rex mascot costume had to be attention grabbing but at the same time easy to transport in order to take it to trade shows around the world.
Together we decided to realize the project as an inflatable mascot costume. The main benefit: A large, attention-grabbing mascot costume at the trade show that can be deflated for transport to fit into a regular suitcase. In addition, the airflow and light weight of the costume make it very comfortable to wear and enabled the company to use it non-stop at the trade show. Three mascot actors were on the floor constantly in shifts of 1 hour each.
An incredible success – 450 quality leads in three days
At the Tableau Conference in Las Vegas, the pink T-Rex mascot exceeded expectations. Very quickly the fun mascot attracted large crowds of visitors to the Infotopics | Apps for Tableau booth. The sales team didn’t have to actively reach out to visitors passing by since everyone queued to take a picture with Vizzy. This lead the conversation with many valuable potential clients and partners and the team was able to capture more than 450 high quality leads.
