In the bustling marketplace, where businesses both big and small try their best to capture customers’ attention, local businesses often find themselves overshadowed by the giants. But it’s not all gloom! With the right strategies, local businesses can shine brightly.
One of the effective ways for local businesses to distinguish themselves is through strategic local marketing, especially aimed at becoming an emblem of their community. Instead of trying to keep up with the latest trends in online marketing and trying to compete with highly specialized experts of the big players, small business owners should focus on innovative and local marketing strategies. The easiest way to unlock the power of local marketing starts with designing a mascot character as your personal brand ambassador!
As mascots and merchandise experts since 2006, we used our experience to write down tips for creative local marketing strategies, to help you become a pillar of your community. In this article, we’ll delve deep into local marketing strategies that not only help businesses stand out, but also create a lasting impact. If you own or work for a small shop or local service company, then this article is for you!