Trade Show Marketing that Draws Attention, Engages, and Generates Leads
Effective Trade show marketing
In this article, we would like to introduce you to an amazing, often underutilized way of presenting and promoting new products at trade shows. Many factors come into play when it comes to tradeshow success. After you find a good trade show with a significant target group overlap and get your messaging ready, you will face 3 main challenges.
1. How to create awareness among trade show visitors?
Before the event starts, try to engage potential visitors through online campaigns and content. Maybe you can even book an advertising slot in the trade show brochure or on the organizers’ website before the event.
In addition, try to convince happy clients or fans of your band to visit the tradeshow and drop by your booth. This way you can engage potential clients in conversations with loyal clients and brand ambassadors.
Roam the floor and draw attention with a mascot of your product or brand. You could for example create product mascots in the shape of your new products. At the FIBO 2023 in Germany, Aldi Sports presented their new products with 5 stunning fitness bar mascots.
Or a mascot that represents your brand like the T-rex mascot Infotopics used for their trade show visit. Since this is an inflatable mascot, it’s perfect for companies that travel to many trade shows per year.
2. How to effectively engage with your target group?
A professional and appealing booth design can help to draw attention and will certainly make some visitors stop by your booth. If you want to stand out, you can also choose a giant inflatable product replica. This way visitors can see what your booth is about from a far distance.
If you choose a product mascot and a product inflatable, you can create an immediate connection between the fun mascot the visitor just saw and took a selfie with and your booth.
Other great ideas are fun games or photo walls to give visitors a reason to go to your booth. Now your sales team can actively engage with the visitors and have a nice icebreaker to start the conversation.
3. How to stay at the top of your visitors’ minds & win new customers?
If you engage with a potential client at a trade show, the focus of your sales staff should be on two things:
1. Make the visitor enthusiastic about your product.
2. Get their contact information for effective follow-ups after the trade show.
Did you know you can easily create a stress reliever giveaway product in any shape you want? So why not create a stress reliever in the shape of your product? When V&V Supremo Foods redesigned their packaging, we created amazing stress balls for them in the shape and design of their new products.
The management information system provider, CogniSoft often attends conferences or trade shows. During these events, it is of high importance to leave a lasting impression. Stress balls are an effective way of impressing potential clients, leaving a lasting impression by handing them out as a corporate gift at trade shows and conferences or sending one home to welcome new clients. Their captivating YETI design always makes a great impression, making it a great giveaway at any time!
