Positive: expert advice and quality
Negative: potentially limited styles options
Working with a mascot company has many advantages but first let us address the potential downsides. With a mascot company you may be limited to only one style or designer for your mascot. At Promo Bears for example, our design team includes three designers that can create completely custom characters from scratch. Our variety is limited if compared with a design competition with dozens of different designers. Despite our small team, our designers look to be flexible and can still offer a range of style options.
The main benefit of working with a mascot company is having a partner to guide you throughout the design process. If working with a freelancer or design competition, you should have clear answers to the questions in Part 1 before beginning the design process. Designers can be talented in their art, but not necessarily knowledgeable in how to maximize a mascot impact, or what would fit for your organization and needs.
A knowledgeable mascot company should be able to give you advice and options if you are not exactly sure on what direction to take. At Promo Bears, a dedicated project manager will first discuss your mascot ideas and goals, essentially creating a first creative brief that will be well understood and executed by the design team.