How To Choose the Perfect School Mascot
Choosing the perfect school mascot can seem very overwhelming at first, especially when considering mascot costumes for schools.
If your school already uses a mascot, has a character logo, or has a well-known character established, the choice is usually very clear.
Do you not have an existing mascot and want to develop a new school mascot?
An animal mascot – classic, friendly and universal
Animal mascots are by far the most popular mascots. With their friendly nature, they are particularly approachable and are usually perceived as friendly even by smaller children.
An animal mascot is also an excellent way of communicating your values. Many animals are directly associated with certain values through fables, stories and pop culture characters; the clever fox, the wise owl, the hard-working beaver, and so on. So you should ask yourself the question: What do we as a school want to communicate through our mascot and what values should be conveyed?
Even if there is no direct link between regional animals and the school’s values, you should not rule it out directly. During the design process, other values and character traits can be emphasized through facial expressions, details and accessories.


A human as a school mascot – historical reference or fictitious school ambassador
A school mascot does not have to be an animal. Sometimes a human figure is also a good choice. Students can often identify better with a human figure and see them as a positive role model.
Is your school or university associated with a famous historical figure? Think about who founded your institution. Who is your school’s namesake or an important alumnus? Perhaps this could be a great inspiration for a human mascot.
But there are also many reasons for schools to choose a human mascot without it being part of the local or school history. Superhero mascots in particular are often chosen because they can best convey certain values or a certain quality of a school. For example, as selfless and courageous protectors. But funny clowns can also reinforce fun and cohesion in your educational institution.
Other very popular human mascot styles include knights and Trojans, as well as famous historical figures such as former politicians or scientists. These characters are particularly popular mascots for schools and public organizations.
When creating a human mascot, be aware of your school’s culture and identity. Make sure that your mascot is not perceived as offensive by your students and parents.
More creative custom school mascots
In addition to animals and people, there are of course many other ways to design a great school mascot. From monsters and unicorns to logos, everything is possible.











































