Custom Plush Toys as Giveaways for Adults: Haselmeier

Project Overview

About Haselmeier

Haselmeier, part of medmix, has decades of experience designing drug delivery devices for pharmaceutical and biopharmaceutical partners. Its PiccoJect platform is a compact, fully customizable two-step autoinjector built for subcutaneous drug delivery, recognized with international design awards for its ergonomic, patient-focused engineering. Haselmeier’s audience is other businesses, not consumers: pharmaceutical manufacturers, device engineers, and procurement teams who meet the company at industry trade shows such as Pharmapack. When the team wanted a custom stuffed animal that reflected their own product, Promo Bears helped them design your own custom stuffed animal from the ground up.

About The Project | The Product: Design Your Own Custom Stuffed Animal

The Challenge: giveaways for adults in a technical, professional industry

Trade show giveaways aimed at business professionals face a specific problem: most standard items, pens, notepads, USB drives, blend into the noise of a busy exhibition floor. For a company like Haselmeier, operating in the pharmaceutical and medical device space, the challenge was sharper still: how do you create a personalized plush toy that feels relevant to an audience of engineers and procurement managers, rather than something that reads as a children’s toy handed to the wrong crowd?

The answer lay in relevance rather than age group. A custom plushie only feels out of place for adults when it has no connection to the brand or the room it is handed out in. Tie the design directly to the product itself, and the same soft, tactile format that works for kids becomes a distinctive, professional icebreaker for adults on a trade show floor.

Find more information on our Custom Plush Toys page

Haselmeier team with PiccoJect plush toy
Credits: Haselmeier via Linkedin

Guided design process

Promo Bears worked with Haselmeier to translate the PiccoJect autoinjector, an actual medical device, into a soft, wearable-friendly plush character. The process followed the same steps available to any brand that wants to design your own plush toy: concept sketches based on the real product’s proportions and colourway, fabric and embroidery sampling, and a review round to make sure the finished mascot was instantly recognizable as “their” device to anyone in the room.

Read everything you need to know about custom made plush toys in our Ultimate Guide to Plush Toys.

Product specifications

The finished piece kept the device’s signature white body and blue accents, with an embroidered smiling face added to give it personality without losing the connection to the original product. As a plush toy with logo detailing rather than generic branding, it worked as both a giveaway and a shelf-ready display piece back at the Haselmeier booth. This kind of cuddly toy design, staying close to a real product rather than defaulting to a generic bear or mascot, is what made it recognizable as Haselmeier’s own custom stuffed animal rather than an off-the-shelf plush.

Booth engagement

• Booth staff each received their own mascot to hold and display
• Consistent visual anchor for photos and conversations at the stand
• Device-accurate design made the connection to Haselmeier’s product immediate

Research from the promotional products industry backs up why this kind of item works: consumers are considerably more likely to keep and recall a branded item when its design feels deliberate and relevant, rather than generic [2]. A custom plushie tied directly to the product it represents gives recipients a reason to hold onto it long after the show ends, extending the brand’s presence well past the exhibition floor.

Internal reception

Photos from the Haselmeier booth show staff members enthusiastically holding up their personalized plush toy for the camera, a strong signal that a well-designed mascot builds internal pride as well as external engagement.

If you’re weighing up giveaways for adults for your next trade show, conference, or client event, a generic pen or tote bag isn’t going to cut it. Promo Bears works with brands like Haselmeier to design your own custom stuffed animal, from a personalized plush toy that mirrors your product to a fully custom plushie built around your brand identity. No off-the-shelf templates, no compromises.

Note: as with all custom plush projects, production is made to order (no stock plush toys) with a standard MOQ of 500 units.