THE SUCCESS OF MASCOT BOBO MADE BY PROMO BEARS

How Bobo Turned Into A Great Success For The German Camping: Campingplatz Kirchzarten

Camping Kirchzarten Mascot By Promo Bears

Credits: Campingplatz Kirchzarten via Facebook

Case Study
From Mascot Bobo To Plush Toys

German camping ‘Campingplatz Kirchzarten’ requested a mascot with us a couple of years ago. The camping felt like a fresh and new mascot was necessary for their organization, and with success! Mascot Bobo is a friend of everyone on the camping, even with little Bobo plush toys available for everyone!

Camping Kirchzarten Plush Toys By Promo Bears
Camping Kirchzarten Plush Toys By Promo Bears
Camping Kirchzarten Mascot By Promo Bears

Concept Illustration & Mascot Result

About The Project | The Design

Campingplatz Kirchzarten wanted a new look and feel with their mascot. They reached out to us with their ideas about Bobo. They received a quote and a free design of a possible mascot for free. After reviewing several offers, Campingplatz Kirchzarten decided to continue with Promo Bears after confirming the design was according to their wishes. The production started and the mascot was delivered. When noticing the huge success the mascot Bobo brought, they decided to continue with plush toys of their new performance star Bobo.

Camping Kirchzarten Mascot By Promo Bears

WHY DID CAMPINGPLATZ KIRCHZARTEN CHOOSE A MASCOT?

The camping already had a mascot before Bobo that they used sometimes. However, this bear was just a costume and did not have an identity. The organization did notice the recognition value it had for families. This provided the reason for wanting to optimize the opportunity they had with a mascot, and thereby increase returning customers. After seeing the design, they started promoting Bobo by using the graphics and introducing the mascot to the children.

Camping Kirchzarten Mascot By Promo Bears

Credits: Campingplatz Kirchzarten via Facebook

Camping Kirchzarten Mascot By Promo Bears

Credits: Campingplatz Kirchzarten via Facebook

BOBO’S SUCCESS STORY

The camping already noticed that mascot Bobo was doing a great job in terms of popularity for the camping. A typical day for Bobo is dressing up before the activities and animation start, to prepare. The rest of the day he drives around the course in a golf cart with music. He collects children and entertains them. During the animation, the kids can ask Bobo questions, take pictures, and cuddle with him. Bobo has become so popular on the camping; even handing out autographs! They describe Bobo as a cute souvenir for the children to take home, especially now when offering little versions of Bobo as plush toy!

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